Part 2: LEAN, Minimising waste


In part 1: Maximising customer value, I shared ways of creating customer value.  However if this is done at the expense of waste, your still not closer to that LEAN niravna your after.

Have you spent lots of time, energy, tears and pain only to release something that customers don’t actually like?  Do you spend most of your time making shiny wireframes?  Perhaps you’ve tested something, designed it, only to find it can’t be built.  Well this is all waste.

Minimising waste

The best way to minimise waste, is to test, fast early and often.  This will require you to produce only what you need to validate a hypothesis.  Hopefully you read my last post about creating hypotheses.

A useful tool i’ve adapted from value proposition design, test cards.  You may find lots of different ways to validate your hypothesis. You will need to be creative in order to minimise the waste and consider only what tests you need to do in order to validate your hypothesis. In most cases these will be activities you may have done as part of your design process. Only now your framing it as a test, with a clear hypothesis, measure and learning.

Track your learnings

Once you’ve carried out your tests you can visualise them on a wall so that your team can understand and track the learnings. This should also help gain buy-in for the customer goals your introducing.

Different types of tests

You may also choose to use Google sheets, so that you can share it with your team. You can use test cards for all sorts of tests. The obvious one is for validating demand and proposition. However you can also break down elements of your design into small hypothesis that validate separate components of your design.

For example below the test card is validating, signposting, copy, interactions, all as separate parts of the test.

So if you’re interested in trying this out, i’ve made a few templates you can use.