Hello. I’m Danny.
I help solve problems, through empathy and insight-driven design. I can help you focus on qualitative research, design and strategy to improve your customers experience.
Learn more
or view my blog

Brands I’ve worked with
How I can help
If you would like to introduce vision, direction and focus to your brands customer experience I can help.
Design Leadership
I can help give guidance, focus on strategy or provide management cover, workshops, training and upskilling for in-house design teams.
Design Consultancy
I can jump in as a designer, conceive new ideas that respond to understood problems, create prototypes for learning, and iterate and develop designs.
Speaking
I have spoken at numerous events, from local meetups, to big digital design conferences and can tailor my content for lots of audiences.
What people say about me
Case studies
Creating real change
This is the story of how, over the course of 5 years, I used creativity, patience, and pure persistence to create real impact, influence and change at Britains best loved retailer.
#IntroducingLEAN, #culturalChange #hackathons #UXManagement
Digital Transformation
I was asked to join the Fitflop team to advise, consult and lead the redesign for Fitflop’s re-platforming and digital transformation project.
#UXResearch #UXDesign #DesignThinking
Expert Design
Collaborating with Clearleft we worked to redesign the Burberry.com checkout experience.
#UXResearch #UXDesign
Helping to explain the proposition
This is the story of how I helped beautypie.com explain their disrupting beauty business model to new customers resulting in an uplift of 44% for new membership conversion
#UXResearch #UXDesign
Want to see more? I have more case studies available on request
Why work with me?
I’ve worked in a variety of challenging environments and sectors each time proving my adaptability to creating a workable approach.
My Experience
I’ve had over 15 years experience from developer, UX design, UX management and strategy roles.

My Reputation
I’ve been fortunate enough to work with some great people, from fantastic brands who have recommended my work.
My Authenticity
I consider myself to be down to earth and enjoy working with a range of personalities and backgrounds.
My Values
This is how I like to work, if you feel there could be a good match please get in touch.
Be curious
I’m a naturally inquisitive person, and the way my mind works, is to ask lots of questions. I love to challenge and work in environments where this is encouraged.
Design through empathy
The best designs emerge from a real connection and empathetic understanding of customer needs. I always design through research, testing and learning as I develop my ideas.
Being authentic and honest
I believe in creating a real relationship with my clients based on honesty and not shying away from any topics. I feel we should be able to discuss any topic, if it helps deepen understanding and makes sure everyone is clear and aligned.
Work life balance
I’m at my best after a good night’s sleep. I believe that creating solid boundaries around work, for down time and relaxation is essential to producing great work.
Move lightly and quickly
Sticking to plan no matter what can get you seriously stuck in a rut. I value adaptability, and the flexibility to pivot in any direction that best suits an emerging need of the project.
Be proud
I like to make and design things I can feel really good about. There’s always a compromise but I want to ensure it’s done with an understanding of how it impacts the experience.
Get in touch
If you think we can work together please get in touch.
info@dannyhearn.me