Hello. I’m Danny.

I help solve customer problems, through empathy and insight-driven design. I can help your business to focus design, branding, strategy, to improve the customer experience.

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Brands I’ve worked with

Beauty Pie

How I can help

If you would like to introduce vision, direction and focus to your brands customer experience I can help.

Design Leadership Services

Design Leadership

I can help give guidance, focus on strategy or provide management cover, workshops, training and upskilling for in-house design teams.

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Design Consultancy Services

Design Consultancy

I can jump in as a designer, conceive new ideas that respond to understood problems, create prototypes for learning, and iterate and develop designs.

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Speaking Services


I have spoken at numerous events, from local meetups, to big digital design conferences and can tailor my content for lots of audiences.

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About me

I’ve had the pleasure of working with a real broad range of inspirational founders, managers and designers who have said some really kind words..

Danny is by far the best consultant in his category that I have ever worked with. Truly great digital experts, for me, have been hard to come by. Danny is different. He is principled, rolls up his sleeves, has a plan, sticks to it, is flexible, but knows his science, and OWNS the deliverable as if he’s a part of your business. I would have him back in a heartbeat.

Marcia Kilgore – Founder of Bliss SpaSoap & GloryFitflop, Soaper Duper and Beauty Pie

Danny was instrumental in helping to push the product development process forward. It was impressive to see how he was able to introduce and embed a range of innovative tools and methodologies. I would highly recommend him for guidance, coaching and leadership with product design teams.
Duncan Turner – Product Manager, Buy at John Lewis

I never thought someone who is used to working in a corporate environment would be able to engage 40 teenage girls for 2 days in a fun and interactive way, teaching them ideation, UX, prototyping tools and programming using Scrum and Agile. Teenagers are a very special beast and working with them is not for the faint-hearted – our hackathon (#AcornHackWOW) would not have been the success that it was without Danny.
Elena Sinel – Founder & CEO of Acorn Aspirations


Case studies

Creating real change
This is the story of how, over the course of 5 years, I used creativity, patience, and pure persistence to create real impact, influence and change at Britains best loved retailer.

Read the case study

Digital Transformation
I was asked to join the Fitflop team to advise, consult and lead the redesign for Fitflop’s re-platforming and digital transformation project.

Read the case study

Want to see more?  I have more case studies available on request

Why work with me?

I’ve worked in a variety of challenging environments and sectors each time proving my adaptability to creating a workable approach.

My Experience

I’ve had over 15 years experience from developer, UX design, UX management and strategy roles.

My linkedIN profile

My Reputation

I’ve been fortunate enough to work with some great people, from fantastic brands who have recommended my work.

My Authenticity

I consider myself to be down to earth and enjoy working with a range of personalities and backgrounds.

My Values

This is how I like to work, if you feel there could be a good match please get in touch.

  • Be curious

    I’m a naturally inquisitive person, and the way my mind works, is to ask lots of questions. I love to challenge and work in environments where this is encouraged.

  • Design through empathy

    The best designs emerge from a real connection and empathetic understanding of customer needs. I always design through research, testing and learning as I develop my ideas.

  • Being authentic and honest

    I believe in creating a real relationship with my clients based on honesty and not shying away from any topics. I feel we should be able to discuss any topic, if it helps deepen understanding and makes sure everyone is clear and aligned.

  • Work life balance

    I’m at my best after a good night’s sleep. I believe that creating solid boundaries around work, for down time and relaxation is essential to producing great work.

  • Move lightly and quickly

    Sticking to plan no matter what can get you seriously stuck in a rut. I value adaptability, and the flexibility to pivot in any direction that best suits an emerging need of the project.

  • Be proud

    I like to make and design things I can feel really good about. There’s always a compromise but I want to ensure it’s done with an understanding of how it impacts the experience.

Get in touch

If you think we can work together please get in touch.