Design Consultancy

Design for me is a process.  I like to first develop a solid understanding of the business and customer needs. Then through research, insights and testing allowing a design solution to emerge.

How I can help

I can jump in as a designer, conceive new ideas that respond to understood problems, create prototypes for learning, iterate and develop designs. I can work with you to tailor the length and breadth of my research phase depending on the scale, complexity and budget of your product.

Business and Customer Research

  • Setup a pop-up customer testing lab, facilitate and produce insights.
  • Use online data analysis tools and spot insights and learnings.
  • Interview stakeholders and run sessions to help pull out business needs and goals.
  • Create customer personas that outline typical user behaviours, goals, needs, influences, based on data and your own insights.
  • Create recommendations and prioritised order of next steps.

UX Design

I’ve developed my own design process that is flexible for different delivery types of businesses, from enterprises to small start-ups.

  • Visualise the perceived pain and happy points in your customers journey. This can become a moving dashboard to track progress as we release and develop new designs.
  • Develop sketches, low-fi to fully interactive html prototypes to validate and test ideas.
  • Create specifications, user stories within an AGILE process to deliver.
Empathy Map

Empathy map highlighting customer goals

I can work with you to run ideation workshop sessions with the whole team, to crack tricky problems, or articulate an overall vision and design direction.

I’m very keen on collaborative design with the whole team , and I like to visualise the experience with design canvas and feedback walls.

Case Studies


A summary of my impact, influence and role over 5 years at John Lewis.
Culture change, LEAN frameworks, hackathons, UX Management

Read the case study

Designing a new checkout for Burberry with design agency Clearleft.
LEAN frameworks, User research, design, UX.

Read the case study

I was asked to join the Fitflop team to advise, consult and lead the redesign for Fitflop’s replatforming and digital transformation project.
LEAN frameworks, User research, design, UX.

Read the case study

What Next

If you feel it would be a good match, please get in touch – info@dannyhearn.me


Learn more about
Speaking services

Design Leadership


I can help give guidance, focus on strategy or provide management cover, workshops, training and upskilling for in-house design teams.

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Speaking services

Speaking


I have spoken at numerous events, from local meetups, to big digital design conferences and can tailor my content for lots of audiences.

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What people say about me


I’ve been fortunate enough to work with some great people, from fantastic brands who have recommended my work.

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Or

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